Weddings are for women as someone had rightly said. It is a time to dress up, look good and charm all and sundry. Months before wedding women of the house get shopping – but for men it is like wear anything. Contradicting this trend ace menswear designer Poonam Kasera recently launched her #whykuchbhi campaign. Men too need to dress up – she says. And for the summer weddings she has her exquisite pastel shade collection.

Designer Poonam Kasera who has been working for decades in the fashion industry knows how to strike the perfect balance and that’s exactly what she does with comfortable silhouette, traditional colors and comfortable fabric, perfect for every season. The designer despite being limited to ethnic wear have experimented to try out new alternatives.

In the current times we are witnessing the rise of fitter, wellgroomed men with a distinct sense of style. Men today are conscious and they no more randomly outfits when they need to attend family events or a social gathering or even a friend’s wedding. Says designer Poonam Kasera: “My garments are styled for conscious men who know what to wear when. The new collection despite being traditional has an experimental touch about it which I am sure would be appreciated by the fashion conscious men.”

Exploring the various sartorial styles from pastel colors to flaunting ensembles that make a statement occasion wear, men are now more open to experimenting with their looks.

Keeping with this trend the menswear designers are now not only just making clothes for the men but are gradually helping men push their limits while keeping in mind what most men are looking for.

The latest collection from Poonam Kasera not only plays on this experimental mood but also makes sure that the stitch, detailing and fit is bang on trendy, yet the fabric is comfortable enough to survive the grueling summer. When there are ample of fashion options in comfortable fabric in offering, then men, #WhyKuchBhi for the summer game?