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Shah Rukh Khan Reveals Dubai’s Unknown Gems
Bollywood megastar Shah Rukh Khan is taking Dubai to the world once again in a dramatically unexpected adventure-series, unlike any other part of the multi-global award-winning campaign #BeMyGuest that launches on 25th February across social media and online platforms. #BeMyGuest by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) adopts a revolutionary new style in its approach to providing audiences even more compelling reasons to visit and revisit Dubai with friends and family from across the globe.
Filming in Dubai for the latest sequel of the promotional campaign, ‘King Khan’, as he is popularly known, who is a lover of the city and a frequent visitor, finds himself on a surprising treasure hunt across the city, discovering ‘must-see’ attractions that showcase the diversity of Dubai’s destination offering even he’s never experienced. Throughout the campaign Shah Rukh lives his Indiana Jones moments, reaching out to his fans across the world, seeking their help in solving clues, and inviting them to find what other fantastic experience awaits them, only in Dubai. Each episode of the mystery – fantasy-entertainment laden series ladders on to a dramatic culmination in Episode 6 – an absolute ‘not-to-be-missed’ grand finale – by the superstar’s own admission.
Known to be his ‘home away from home’, the film captures the actor’s natural bond and dynamic relationship with Dubai and its multicultural society. Fans are ableto watch the megastar enjoying a range of experiences (for everyone – from couples to kids, to families and friends) as he hunts for clues around the city with help from residents and his fans, taking him to key attractions and destinations including IMG Worlds of Adventure, City Walk, Souk Madinat Jumeirah, Al Fahidi and also to the spectacular show – La Perle by Dragone at Al Habtoor City.
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