Popularly known as Diagold, the fine designer jewelry brand unveiled its all new identity as VARDA GOENKA - Fine Jewels by DIAGOLD in line with its makeover initiative. Celebrated actress Rituparna Sengupta along with Varda herself did the honors of disclosing the brand’s crisp persona to the media and public. On the notable occasion VARDA GOENKA - Fine Jewels by DIAGOLD also launched two of its latest jewelry collections –Lush Glory & Chique Repertoire and Festive & Contemporary, respectively.

Breathing a new vibe in the brand with its new identity, Diagold undergoes a renovation to present VARDA GOENKA - Fine Jewels by DIAGOLD, a refined entity that stands for Innovation, Customer service and Value.

At the juncture the brand also launched two new jewelry collections in sync with its new design appeal. While Lush Glory embraces trends for the upcoming celebratory season creating ethereal jewels, Chique Repertoire extends classic and eternal options that fancy the millennial.

Elated on the occasion, Ms. Varda Goenka, Founder & Creative Director, VARDA GOENKA - Fine Jewels by DIAGOLD shared: “The new entity has been created with a clear vision -To become a jewelry label that represents innovation in design, customer service and value-laden jewelry products that appeal to a niche audience for diamond jewelry. We continue to excel in our offering in our attempt to bid the best to our patrons. With this new persona I am certain that our customers will a lot more reasons to come back to us again and again.”

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