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“The Real Cut” Show At Lfw Was A Great Fusion Of Diamond Dazzle And Trendy Fashion
For the first time in the history of Lakmé Fashion Week, The Diamond Producers Association teamed with Lakmé Fashion Week Summer/Resort 2019, for “The Real Cut” show that featured six winners of the jewelry design contest and three top Indian designers.
The collaboration that featured diamonds, with only prêt wear collections, was a first-of-its-kind initiative in the country’s fashion circuit. The program was open to diamond jewelry designers who were associated with leading jewelry brands from across the country and have been in the business or are practicing their craft for the past three to eight years. ‘The Real Cut’ saw over 80 applications from talented jewelry designers across the country. The designers demonstrated a combination of innovative designs and techniques to celebrate diamonds. They also were eloquently elaborate on the unique creative ideas and methods employed to conceptualize their original diamond jewelry collection.
The six winners were handpicked by an esteemed panel of judges from diverse backgrounds of the jewelry and fashion fraternity in Mumbai on 21st January 2019 at Amadeus, NCPA.
Shazia Motiwala of A. S. Motiwala, Bhavana Jhakia of Om Jewellers, Rupam Singhal of Orra, Akshita Garg of Chiripal Jewellers, C. Raghu of Kirtilals and Rajeshwary Singh of Senco, emerged as the final winners of the program. “The Real Cut” show gave these winners an opportunity to showcase their work at Lakmé Fashion Week Summer/Resort 2019, with designer labels Rara Avis by Sonal Verma, Verandah by Anjali Patel Mehta and Saaksha & Kinni by Saaksha Bhat and Kinnari Kamat.
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