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Vrede Launches Its Party Wear Collection


Vrede, a contemporary fashion label conceptualized for those women who are seeking collector pieces for their wardrobes is jazzing up this party season by launching party wear collection in Kolkata.

The brand is aimed at women who are fashion forward and are not afraid of experimenting with different cuts, style, prints and fabrics. The brand fuses art-directed prints and embellishments with high quality fabrics and exceptional dexterity which gives shape to the bold and quirky ideas. Moreover, the brand inspires to create meaningful, comprehensive and affordable fashion which can be customized to create unique pieces for each of their clientele.

Vrede, has presently launched the following collections under their party wear collection: Antique, Ginkgo, Birds & Borders, Psychedelic Prints, Three Elements and World of Sea

On the occasion, the owner of the label Mr. Anirudh Mohta said, “Vrede aims to bridge the gap in the affordable fashion market as there aren’t many players who cater to the fashion enthusiasts who don’t want to burn a hole in their pockets. We have done extensive research to understand the psyche of the consumers so that we can offer unique and impeccably crafted pieces to our customers. We not only want to cater to young and independent women but also oblige older women who cannot buy high street fashion apparels. Majorly, the brand refuses to express fashion by age; instead it concentrates on structured and individualistic attires to fall in love with.”

The label uses unconventional fabrics such as neoprene, banana crepe, georgette and cotton to come up with their collections. From high slit dresses to quirky jackets to crop tops to prints pants to shirt dresses, the brand has all to make those heads turn this season. Vrede is located at 22 Lee Road, Kolkata.