V-cut is a house of designer blouses from Kolkata and a part of one of the most renowned brands in Eastern India – Indian Silk House Agencies. The brand is founded by a legal entrepreneur, Darshan Dudhoria and his managementgraduate sister, Lipika Dudhoria in the year 2013.
V-Cut specializes in making all kinds of ready-to-wear and custom-made Blouses and is one of its kinds in the segment wherein bespoke products are ready within 72 hours. This is sold across the world from their studio in Kolkata and through their ecommerce partner, www.allsilks.in and caters to the cosmopolitan, brand-conscious women from 16 years and above.
Each and every piece is customized according to the client’s needs and taste. From the store’s extensive range available online and customers can choose the fabric and add a design of their choice. Apart from the unique concept of creating ‘your own blouse’, they have over 500 unique designs of ready-to-wear pieces available at all time. The brand is present offline as well and the exclusive pieces can be bought from their flagship store near Southern Avenue, Kolkata.
Fabrics used include Raw Silk, Dupion, Georgette, Satin, Pure Silk etc. They have options of all the cuts ranging from Dart cut, Princess Cut, elite cut, double darts etc. The embroidered blouses include intricate work like Dabka, Threadwork, Zari, Zardosi and many more and the embellishments include buta, embroidered laces, stones etc.
The brand’s ready-to-wear blouses start at Rs 2000 and customization with client’s own fabric/ style/design starts from Rs 700 onwards. Each Blouse is given special attention and made from the finest German threads, Pure “2/2” cotton linings and famous YKK zips are selected for the Blouse. The brand has been getting an over-whelming response to the concept and hence intends to set up more studios and expand to other cities through placements in various ethnic designer stores, retail chains and shop in shop formats. Their aim is to be the largest Blouse Retailer in India.
Address: P360, Keyatala Rd, Hindustan Park, Kolkata – 700029 . Ph: 9831098830
Hours: 11am – 8 pm. Website: www.allsilks.in