The Lifestyle store at quest Mall was buzzing with activity on the 7th of April as all waited anxiously for the star cast of the Bengali film One to arrive. Extra chairs had to be set out as more and more people gathered around to get a glimpse of their favorites, superstar Prosenjit Chatterjee, Nusrat Jahan and Yash Dasgupta. The charismatic stars unveiled the latest Lifestyle Spring Summer’17 collections at the Lifestyle store at the Quest Mall. Even as all waited, the store played the popular catchy songs from the film keeping all busy tapping their feet or swaying as they waited. And when the three did arrive the crowd burst forth clicking away anxious to be as close as possible.
Lifestyle is the exclusive fashion partner of this highly anticipated Bengali movie One. The fashionable range of apparel and accessories from Lifestyle’s collection has been worn by the actors in the movie making a style statement. At the glamorous event to announce the fashion collaboration, the stars spoke about the movie, while they sported their favourite looks from the newly launched Lifestyle Spring Summer collection.
Prosenjit was his usual confident self and spoke about how the clothes were just the right ones that went along with the characters they played in the film. One being a very different and stylised film has the promise of being a popular one and the Lifestyle collection played an important role to highlight it. Prosenjit also commented on how the Lifestyle clothes worn by Nusrat Jahan helped to bring out a different yet glamorous look that was just as desired by the film. All the three beaming out from the stage, interacting with all were full of positivity and looked cool and confident.
Lifestyle’s wide ranges of ensembles are inspired from the latest global trends and are a popular choice amongst the fashion conscious. The clothes added to the characters individual traits and highlighted their best performance. The dynamism and energy of the brand translated and merged with the film One that is sure to be a big success.
Commenting about the association, Mr. Srinivasa Rao, Vice President – Marketing, Lifestyle said, “We are delighted to be associated with one of most anticipated Bengali movies of the year. The movie has a high style quotient with the leading star cast donning some of our latest looks that are inspired by global trends. Shoppers can buy these looks worn by their favourite stars at our stores in the city. We hope our customers and movie enthusiasts have a great time shopping this Poila Boishakh and also enjoy watching their favourite stars in action!”
One is scheduled to hit the screens on April 14th just as we celebrate Poila Boisakh, the Bengali New Year.