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Pepsico India Launches Aquafina Vitamin Splash

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PepsiCo India recently announced its foray into the vitamin fortified water category with the launch of Aquafina Vitamin Splash. This is the first ever vitamin fortified water from PepsiCo in India. The introduction of Aquafina Vitamin Splash marks yet another milestone in PepsiCo’s effort of increasing the availability of convenient, affordable and enjoyable nutrition.

At 35 calories per serve (250ml) - approx., Aquafina Vitamin Splash is the lowest calorie vitamin fortified water to be introduced for consumers in India. The launch reiterates PepsiCo India’s commitment to introducing new beverage products, only if they contain 100 calories or fewer from added sugar per serve (355ml), in line with PepsiCo’s global Performance with Purpose agenda.

Aquafina Vitamin Splash celebrates ‘water’ as the age-old wellness essential with added vitamins and minerals. It is available in 2 different flavors - Aquafina Vitamin Splash Kiwi Lime Flavor contains a Vitamin B6, Vitamin B12, Zinc, and Selenium nutrients which are known to support the immune function. Aquafina Vitamin Splash Raspberry Mint Flavor contains Vitamin E & Selenium nutrients that are known to act as anti-oxidants, all within a great tasting product.

Speaking on the occasion, Vipul Prakash, Senior Vice President, Beverage Category, PepsiCo India said, “We continue to transform our portfolio to offer healthier options and meet consumers’ increasing interest in health and wellness. Over the past few years, we have diligently worked on bringing in new products that demonstrate our ability to deliver great taste, but with less added sugars. Our entry into the vitamin fortified water space in India with Aquafina Vitamin Splash is a significant launch in that direction.”