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Jacqueline Fernandez Returns For The Ashish Soni And Tresemmé Show 


The TRESemmé show at Lakmé Fashion Week has always come with surprises. And this season was no different. India’s leading designer in contemporary fashion, Ashish Soni and international haircare brand, TRESemmé gave audiences a glimpse into the intriguing theme of ‘Metamorphosis’ at Lakmé Fashion Week Winter/Festive 2018.

Adding to the spectacle was none other than TRESemmé Brand Ambassador, Jacqueline Fernandez who returned to the runway as the showstopper for the ace designer and mesmerized the audience with her charm and style. The show kicked off and ended with a bang as Jacqueline strutted down the runway like a true ‘Hair-ess’ in a collection that redefined cutting edge fashion. The ‘complete look’ never held more true as the hair spoke volumes. 

Ashish Soni is known to showcase unique designs season on season. This season, he brought to life the concept of ‘Metamorphosis’ through a one-of-a-kind collection. The collection explored the art of reversible clothing through seamless transformation of shapes and styles. The collection also explored reconfiguration and super imposition of patterns that not only created unusual 3D- shapes but also gave the lines a deeper and intellectual layer.


‘My aim was to create a collection which sheds mundane layers, complements everyone who dares to dress and challenges them to think differently. Associating with TRESemmé is always fun, as it gives me a chance to experiment with unique designs and bring alive cutting- edge trends. I am glad that TRESemmé’s brand transformational journey worked perfectly with my theme this season. And Jacqueline donning my collection is just cherry on top. “, said Ashish

Talking about the collaboration Sandeep Kohli, Executive Director & VP, Personal Care said, “We are thrilled to partner and present yet another powerful collaboration with Ashish Soni. And who best to bring it alive than our ambassador, Jacqueline Fernandez. Ashish’s collection perfectly exemplified the transformation that TRESemmé is going through and the show was nothing short of being magical.”

Daniel Bauer, Official Hair Expert, TRESemmé, said, “Working with Ashish and the TRESemmé team is always a special experience and this time even more so. We have curated a hair experience on the ramp which has not been seen before in India. A hair style can define an era, and with this thinking we have explored hair identity through the ages and how hair has transformed and metamorphosed through the past 30 years, in our show. TRESemmé backstage at Lakmé Fashion Week has really made an amazingly powerful and empowering message- hair is what it’s all about.”