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CaratLane Launches Its First Store In Kolkata


CaratLane, India's leading omni-channel jeweler opened its 1st store in Kolkata on November 4, 2017, at Acropolis Mall. The jewelry brand’s association with Tanishq ensures the making of beautiful and contemporary jewelry is accessible to all discerning customers at different price points.  The partnership aims to work towards a common mission – to offer customers beautiful jewelry and a distinctive shopping experience that fits today’s values and lifestyles.

All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewelry which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.

CaratLane is also known for its signature jewelry-buying experience across all platforms. Along with the website, which is India’s largest online jewelry destination, CaratLane, has 29 brand stores across the country. The stores bring the seamless jewelry buying experience with a no barrier access to all jewelry, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewelry buyers in the country, where customers can book an appointment, get their desired jewelry delivered at their doorsteps, and try them at their comfort with no-obligations to buy.

Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewelry buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 20% over retail costs to customers, while continuing to give the best quality.

Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103.

This is their not only the 1st store in the city of joy and also the first in the entire Eastern Region of the country. Situated in the southern part of the city, the store has a warm and welcoming ambience that is sure to amaze its customers.

Mithun Sacheti, Founder & CEO of CaratLane noted that: “We are delighted to open our first store in Kolkata which promises to be your go-to destination for jewelry no matter what the occasion. Situated in the ultimate shopping destination of the town, the store has a stylish setting and warm service that will delight you. The store has an elegant decor along with bright settings to offer a memorable experience to our customers. Like all our other stores, this one also has the virtual try-on 'magic mirror' for those 'just looking' moments.”

Address: Ground Floor, Acropolis Mall, Kolkata – 700107.

Ph: 033-46019077| 7890210000

Visit: www.CaratLane.com