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Sasha, a not-for-profit organization works with more than a hundred artisans and craft communities all over India to develop craft communities so that their skills and creativity find expression, recognition and fulfillment. Since its establishment in 1978, Sasha has been a home to numerous artisans, creating ground for employment of women in rural and red light areas.

Photo credits: Anisha Pal

The Sasha shop at Mirza Ghalib Street, Kolkata currently hosts three brands including Kon Kraft which is the latest addition to their store. Kon Kraft is a consortium of artists, sculptors and painters, working together to create eco-friendly art and decor. Their recent launch consists of products made of saw dust, resin, clay and mud. The decor products include upcycled bottles with hand-painted work, sculpted pot holders made of saw dust and vases with intricate detail. All the decor items are unique in their own way and one of a kind, being water-proof, washable, light weight and outdoor friendly. In an age of rapid global warming and pollution, such decomposable and environment friendly products not only attract responsible global buyers, but also help them in contributing to the betterment of their environment.

Photo credits: Anisha Pal

Sasha also hosts two other brands which deal in upcycled products such as cement sack tote bags, pencil bags made out of juice cartons, diary covers with recycled denim clothes, recycled denim bags, recycled jewelry, car tire sling bags, paper mache dustbins and pen stands, paper mache coasters, etc. It also has products like recycled car tire pouches and bags from Divine Script, an NGO that prevents human trafficking by supporting its victims in different red light areas of Kolkata by undertaking literacy and skill building programs.